For partners, an article explaining why incorrectly assembled food has an impact on your rating, and how to fix this.
Why do incorrectly assembled items matter?
Delivering incorrectly assembled items to customers has a significant impact on ratings.
Rating is the principle factor that drives traffic on the platforms to a restaurant listing. At PWB we expect our partners to have a rating of 4.2 or above.
A low rating is an indicator of poor food quality and this drives customers away. We know that once a listing rating drops below 4.2 sales drop 20% for every further 0.2 stars that it drops further. Once a listing drops below 4.0 you risk being delisted from Deliveroo.
Rating also directly impacts ranking. The lower your rating, the further a customer will have to scroll to find your listing. When a customer does eventually find your listing they will be unlikely to place an order due to your low rating. Fewer customers placing an order ultimately means fewer sales for your business.
How can I improve?
By addressing this issue, you can directly improve your ratings.
Using the Cheat Sheets we have created is the best way to resolve this issue - you can find these in the Training section within Partner Portal. Print them out and stick them around your kitchen so that at any given moment in the kitchen your chefs can access a visual guide to our recipes.
You can also find lots of other training videos within the Training section. Please ensure any new staff watch these videos as part of their onboarding and training.