For partners, an article explaining why missing items has a dire impact on your ratings, and how to fix this.
Why do missing items matter?
Peckwater Brands expects that you will have zero missing items from your orders. Missing items have a dire impact on ratings.
Rating is the principle factor that drives traffic on the platforms to a restaurant listing. A bad rating indicates poor food quality and this drives customers away. We know that once a listing rating drops below 4.2 sales drop 20% for every further 0.2 stars that it drops further. Once a listing drops below 4.0 you risk being delisted from Deliveroo.
Rating also directly impacts ranking. The lower your rating, the further a customer will have to scroll to find your listing. When a customer does eventually find your listing they will be unlikely to place an order due to your low rating. Fewer customers placing an order ultimately means fewer sales for your business.
How do I reduce missing items?
Always double check orders at dispatch and physically tick items off the list as you pack the bag. This way you can be sure that nothing is missing and you will be able to contest any fraudulent refund requests from customers. Also when a customer sees that you have methodically ticked off their order, they will feel you have put time and effort into their order.
Tip: leave a handwritten note on the delivery bag asking a customer to leave you a rating if they enjoyed their meal.