For partners in the UK: understanding the importance of using branded packaging and how it drives an increase in revenue
Why should I use branded packaging?
Branded packaging stands out and immediately lends a professional look to your food before the customer even takes their first bite. This great first impression gives a lasting effect to the customer, as shown through the following research:
- 61% of consumers say that branded packaging makes them more excited about receiving the product
- 83% of consumers say they are likely to share an image of high-quality packaging on social media
- 50% of people say that branded packaging makes them more likely to recommend the brand to their friends
Is Peckwater's branded packaging expensive?
Peckwater guarantees 30% COGS across a stack with the inclusion of a complete set of branded packaging - individual branded packaging prices can be found in your Apicbase account.
Although alternative, non-branded packaging might be cheaper, using branded packaging provides a boost to your brand which will provide a positive impact on revenue that far outweighs the additional costs incurred, with businesses seeing up to a 23% increase in revenue through consistent brand presentation.
Where can I purchase Peckwater's branded packaging?
Branded packaging should be purchased through your Apicbase account - the same account that you use for ordering your Peckwater ingredients.
Is Peckwater's branded packaging high quality?
Peckwater's packaging partner uses 100% eco-friendly bags and greaseproof papers and is always striving for further environmental responsibility with their products, which is convenient as a recent survey found 81% of customers are more likely to buy from brands that practice sustainability.